Webinar Presentation | International Women's Day regarding style and capsule wardrobe
Last minute presentation for the webinar on a subject of personal image.
Paula is not only a business owner but also a mother of two, so in her busy schedule she needed my help to make sure she would hit the deadline with a little extra time for preparation.
Why I wanted to accept this project:
I wanted to work with Paula as I am inspired by her mindful branding where not only the image is important, but the environment and everyday comfort (especially if we rush to pick up our kids after a whole day of work at the office). It was a pleasure to work on the project that aims to bring women together and support each other, as well as focusing on mental health that surrounds the subject of fashion.
The users need a way to feel comfortable but still look professional when going back to the office.
We will know this to be true when we will see the user mindfully managing their wardrobe thanks to the built presentation, creating their unique style.
Women who want to learn about capsule wardrobe, how to discover their unique style and connect comfort and image.
Creating minimalistic in styles slides, that are easy to follow, with simple images to support its content.
This helped Paula to enhance the flow of the presentation, which supported the thought behind the objective of the webinar: how to go back to the office and still feel and look good.
In addition to that, users had access to the full presentation and mood boards to support their journey.
Black on white is a harsh combination for the eyes
There is no value in the tracker at the bottom. The titles can be easily placed at the top of the slide and since Paula is the one operating the presentation, users don't need to see it
There was no hierarchy nor spacing in this presentation
Pictures were of poor quality
No consistent style
No connection with Paula's businesses style
Long wordy sentences
Blocks of text
Easy on the eyes colours
Pictures in better resolution, styled in the same way
Fixed spacing, alignment and hierarchy
Connection with Paula's branding
Blocks of text removed
What users said:
"Very valuable webinar! Thank you so much!"
"I have thoroughly enjoyed this presentation, Your style is very close to me."
What went well
Great communication between both parties
Clear objective, which helped us move in a good pace
It was a pleasure to work with someone who is passionate about their work but is open-minded for changes
Working together has been very organic and fun
Room for improvement
There were technical issues with the presentation, and it's layout
Because it has been a last minute project, we both have been sleep-deprived which resulted in catching a flu
It took me a very long time to find appropriate video that teaches creating SVG and PNG images in Photoshop
How will I improve
The more presentation and projects I will create, the less time it will take me to create a portion of slides in a short space of time
I need to make sure that I keep hygiene of working at the computer: doing regular breaks, drinking plenty of water, avoid skipping meals, keep my eyes moisturised
The more extra projects I will do, the more information I will learn and practice for upcoming products